Real Estate Photography

The Challenge

Most of the problems with online listings that real estate professionals seem to encounter is keeping the viewers interested. As online browsers click through properties, their interest wanes. People tend to get respondent fatigue as they get lost in a sea of homes. Overall, when people are viewing an online real estate listing, over half of the time is spent looking at the photos. People tend to get bored when you rattle off brand names of the appliances and types of wood and stone. You want to whet someone’s appetite so they want to see more of it.

The Solution

Professional real estate photography has helped realtors and home owners sell homes quicker and at a much higher listing price.  In the age of digital home searching and viewing, photos play a key factor in showing the integrity of the home.  Over half of the time of looking at the listing online is spent browsing the pictures.  When the images are low quality, have poor light and aren’t showing the whole room, people are more likely to move on to the next listing.  Hiring a professional real estate photographer can boost your business and sell your homes faster!

Presentation is Everything

Did you know that 98% of homebuyers who searched for a home on the internet found photos to be among the most useful features of real estate websites, according to the 2015 NAR Profile of Home Buyers & Sellers? Digital photography and virtual tours allow realtors to serve their clients like never before.

Pictures are worth $1000.. or more!

Not surprisingly, listings with better photos command higher asking prices: If you believe your home is worth the investment of good photography, you’ll probably ask more money for it. The surprising part is that the tactic works. At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras.

20 Seconds for Love at First Sight

Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

In a listing, what do people look at the most?


Property Photos


Property Description


Agents' Remarks

98% of People Think Photos Are Most Useful When Buying a Home

  • $200k homes sell for $934 more
  • $300k homes sell for $3,145 more
  • $400k homes sell for $5,743 more
  • $500k homes sell for $6,811 more
  • $600k homes sell for $7,129 more
  • $700k homes sell for $9,370 more
  • $800k homes sell for $18,819 more
Real Estate Photography

Plus, Homes with Professional Photos Receive…


Higher Asking Price


More Online Views

Where do I go from here?

So, if you’re interested in making more money on the sale of your home, the best thing you can do from here is to hire a professional photographer to take high quality images of the house.

Make sure to choose a photographer that knows how to photograph real estate. Each home brings something new to the table and the photographer needs to have a vast knowledge of lighting, framing, composition, not to mention the all the right equipment needed to photograph both in low light situations as well as tight spaces.

If you are in the southern Wisconsin area and you’re looking for a photographer to create images like the ones on this page, contact me using the form below and I’ll be in touch with you soon.

Real Estate Photography

Let me do the work!

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